Join Holden International and Selling Power Magazine at the Sales 2.0 Conference in Boston on July 23rd.
As a platinum sponsor, Holden will be hosting a breakout session:
"Sales Management: Using Science to Coach a Competitive Deal Review"
Drawing from the new book, The New Power Base Selling: Lessons from 28,000 Sellers and 50,000 Deals, Holden President and Author Ryan Kubacki will present strategies that sales managers can use to coach repeatable sales performance. Research shows that high-performing sales reps leverage three intangibles – politics, unexpected value, and strategy – to win business and maximize value to their customers and companies. This session will walk you through how to coach a competitive deal review. You'll build critical insight, including the ability to coach your sales reps to develop these selling strengths:
- Professionally leverage customer politics with new and advanced concepts and techniques.
- Create unexpected value for customers to build new demand.
- Formulate a complete strategy–and implement it with tactical precision.
- Increase customer satisfaction and your competitive differentiation.